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Marketing

What You Need to Ask Now to be Positioned for Success

Business Development, Leadership, Management, Marketing, Strategic Planning /

What You Need to Ask Now to be Positioned for Success Everyone’s talking about pay cuts, furloughs, and cost-saving measures. But how are you positioning yourself and your firm to succeed? How are you identifying and investing in the practice areas that will be hot for the next few years? How are you positioning to […]

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Personal Branding is Business Development

Associate Development, Business Development, Marketing /

Personal Branding is Business Development A Rose by Another Name… There’s a lot being said around the idea of personal branding, but personal branding is nothing new. Lawyers, accountants, and other service professionals have always had to maintain a personal brand. Everyone else is catching-up. We’ve just called it by another name – business development.

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