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Our Strengths – Your Results

Comprehensive Solutions

Although complementary and working best together, marketing communications and business development are two separate functions, but hiring an experienced marketing manager, skilled business development professional, or both is a significant investment.

Marketing communications (news media, social media, and events) are the firm-level “air war” that spread credibility and visibility, but visibility alone is not enough to win business. Business development (intentional relationship building, emotional intelligence/ “soft skills” expansion, and presentation skills) is the individual-level “ground war” that secures new clients and builds loyalty.

We partner with firms to develop comprehensive, ongoing and project-based business development and marketing strategies for firms who would like to:

  • Move beyond the service partner/rainmaker model and equip all attorneys with the skills, strategies, and systems to source, grow, strengthen, and maintain business relationships
  • Drive momentum and coach attorneys to implement and execute practice group and individual business development plans
  • Attract and retain top-talent, females, millennials, and diverse attorneys who seek firms that will professionally develop them and invest in their success
  • Have attorneys that retain and build upon their existing client relationships
  • Develop more Rainmakers, successful business development efforts, economic rewards
  • Master the best practices of online media, forge connections online through the right messages and the right channels
  • Turn conferences into effective business development activities
  • Develop identifying metrics and indicators to measure the results of both marketing and business development initiatives
  • Capture and convey the qualifications and differentiators that help you beat the competition
  • New client acquisition
  • Client retention
  • Rate preservation & reduced discounting
  • Business development activity
  • Cross-selling/additional practice groups serving existing clients
  • Community involvement/engagement/visibility
  • Attorney retention
  • Professional staff utilization – administrative, marketing, etc.