BridgeField Group

Business Development

What You Need to Ask Now to be Positioned for Success

What You Need to Ask Now to be Positioned for Success Everyone’s talking about pay cuts, furloughs, and cost-saving measures. But how are you positioning yourself and your firm to succeed? How are you identifying and investing in the practice areas that will be hot for the next few years? How are you positioning to […]

What You Need to Ask Now to be Positioned for Success Read More »

Wave of Overwhelm and Uncertainty

What Associates Should Do Now in the Face of Uncertainty

What Associates Should Do Now in the Face of Uncertainty We coach every level of professional development for associates and partners. One thing came through loud and clear when we asked associates from ten large firms about their greatest challenges in dealing with COVID-19 – associates are worried. The new situation has left many of

What Associates Should Do Now in the Face of Uncertainty Read More »

What Thriving Firms Know That Will Make Yours More Successful

What Thriving Firms Know That Will Make Yours More Successful Have things really changed that much? You bet. Here’s what you need to know to stay ahead of the wave. Jack was slightly surprised by the firm’s decision.  He had been the executive director of a mid-size successful firm for almost a decade and knew

What Thriving Firms Know That Will Make Yours More Successful Read More »

Personal Branding is Business Development

Personal Branding is Business Development A Rose by Another Name… There’s a lot being said around the idea of personal branding, but personal branding is nothing new. Lawyers, accountants, and other service professionals have always had to maintain a personal brand. Everyone else is catching-up. We’ve just called it by another name – business development.

Personal Branding is Business Development Read More »